Hey there, it's Charity from Cheny Media! Welcome to our weekly newsletter, where we make sure you're always in the know in this fast-paced world of Marketing and Design.
When it comes to social media marketing, which is our focus today, ... It's not just about keeping up, it's about leading the way. And as we approach the second half of 2023, I'm excited to share the TOP 5 Hottest Trends in social media marketing that have been shaking up the way brands like yours interact, inspire, and influence their audiences.
So, get ready as we delve into the top five trends your brand should harness to leave a significant footprint in the digital landscape. Let's get into it, shall we?
1. Communities are hot!
Brands are shifting their focus from targeting specific individual personas to engaging with their broader brand communities. Instead of relying solely on influencers to deliver content, the emphasis is now on facilitating interactions and conversations among all members of the community, making the brand a catalyst for dialogue and collaboration, as well as fostering meaningful exchanges and connections among community members.
2. Businesses are putting more money behind video production
Video content is here to stay! 82% of global consumer internet traffic will be video content, according to a study by Cisco. By investing in video production equipment, companies are enhancing the quality and professionalism of their video content. This is a clear indication of a commitment to delivering compelling and high-quality video content through brand storytelling.
3. Edutainment content continues to grow.
Education + Entertainment = Edutainment. Brands continue to use edutainment to make stereotypically boring subjects entertaining to learn about or interact with. With the rise of short form video, this tactic helps improve the user engagement and effectiveness. You can Edutain using fun facts, tutorials and explainers to demystify a common industry misconception or provide the perfect life hack featuring your product!
4. Social Customer Service has become a big part of social media.
Usually, when individuals interact with a brand via social media, they anticipate a swift and relevant reply. But today, forward-thinking brands are enhancing these expectations by offering more than just punctual replies. They are offering outstanding customer experiences by providing interactions that are both custom-tailored and impactful. They will even remember a customer's interaction with them from 4 years ago, special!
5. The Creator ecosystem continues to flourish.
Marketers and business owners continue join forces with creators to boost engagement, fortify social networks, and tap into new demographics. If you're on the hunt for your next valuable creator collaboration, begin with your own community. Explore your follower base, enthusiastic supporters, clients, and associates. You may uncover a selection of individuals with expanding audiences who would be excited to collaborate with your brand.
So we've shone a spotlight on the five hottest trends shaping the landscape of social media marketing right now. The resurgence of community-centered approaches, the increasing investments in video production, the continuous growth of 'edutainment' content, the rise of social customer service, and the flourishing creator ecosystem all speak to a dynamic and exciting period for marketers.
Here's some actionable steps you can start taking today:
Assess Your Current Strategy: Look at your current social media strategy and identify areas where these trends can be integrated. It could be refining your customer service approach, investing more in video content, or nurturing your brand community.
Identify Potential Creators: Begin exploring your community for potential creator collaborations. Look within your followers and customers, as they already have an affinity for your brand and can authentically promote it.
Embrace 'Edutainment': Experiment with 'edutainment' in your content strategy. Start by identifying a few common misconceptions or complex topics related to your industry that you can clarify or explain in an entertaining way.
Prioritize Community Engagement: Identify ways to increase engagement within your brand's community. This could be through launching discussion threads, hosting Q&As, or creating user-generated content campaigns.
Invest in Video Production: If you haven't already, start allocating resources for video production. This doesn’t have to mean a huge investment; start small and gradually scale up as you see results.
Monitor and Adjust: Once you've started incorporating these trends into your strategy, it's important to monitor the results and adjust accordingly. Use the data and feedback from your audience to refine your approach.
Get Expert Help: If you're unsure how to navigate these trends, don't hesitate to reach out. We can provide expert advice and services tailored to help your brand make the most of the current social media marketing landscape.
Staying abreast of these trends and effectively incorporating them into your strategy can undoubtedly lead to higher engagement, deeper connections, and ultimately, measurable success in your social media endeavors.
Here at Cheny Media, we're not just observing these trends; we're helping brands like yours make the most of them. Our wide range of social media marketing services are designed to assist your brand in tapping into these currents, allowing you to connect more effectively with your audience and grow your online presence.
We're excited to help your business harness these trends and fully unlock the potential they offer. Don't miss the wave; get in touch with us today, and let's shape your social media success story together!
Cheny Media
📞 +27 67 805 5591
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